by Caleb Jones | Feb 20, 2020 | Alpha 2.0 Business
Most people think there are many ways to increase sales in a business. There are actually only three ways. Increase the number of customers. Increase the average size of a sale. Increase the number of repeat sales from existing customers. That’s it. Every possible...
by Caleb Jones | Oct 17, 2019 | Alpha 2.0 Business
I’ve said it before: Marketing is the most important function in your company. It’s even more important than delivering your product, service or information to your customer. I’m not saying those aren’t important too. They are and very much so. The issue is that that...
by Caleb Jones | Mar 25, 2018 | Alpha 2.0 Business
Most companies market the way they were taught to market by the other companies in their industry. So, if you own a car dealership, you market with billboards and TV commercials. If you’re a web based business, you market with social media and pay per click. And so...
by Caleb Jones | Aug 13, 2015 | Business
Full credit for this concept goes to Gerry O’Brion. When developing your brand, from which your marketing should spring, here are the four questions you should ask. These are the same four questions used by successful, multibillion dollar corporations. 1. Who is your...
by Caleb Jones | Mar 29, 2014 | Business
Here’s something you didn’t know. We all know Captain Crunch, the breakfast cereal that many of us (at least most of us Americans) grew up on. We all know Captain Crunch himself, because likely you grew up watching his commercials as a kid and seeing his...