by Caleb Jones | Jun 20, 2018 | Alpha 2.0 Business
A core part of business success that most business owners overlook (and I’ve been guilty of this myself) is to ensure a smooth, seamless, pleasurable customer experience from beginning to end. The entire process, from the very first moment a customer (or prospect...
by Caleb Jones | Jul 28, 2015 | Business
I used to frequent a dry cleaning establishment located about four minutes away from my house. The location was very convenient because it was close and always on the way to just about anywhere else I was going. They did an adequate job. They didn’t screw up my...
by Caleb Jones | May 15, 2014 | Business, Time Management
We human beings have a very curious perception of time. Experiments and analysis have shown that when people wait for something for up to 90 seconds, their perception of how much has elapsed is accurate. If someone is waiting in a bank line for 60 seconds, and you...
by Caleb Jones | Apr 12, 2014 | Business
Alan Weiss told a very interesting story a while ago. A local coffee shop had a glass case that displayed all of their tasty treats to passersby. One day, the display case exploded for one reason or another. (I didn’t really know that glass display cases...
