Let’s say you live in a small town during a mayoral election. There are only two candidates running for mayor that have any chance of winning.
The first candidate is a convicted child murderer, having murdered 40 kids in his past. This is not an accusation, it’s a matter of fact and record. The guy doesn’t even deny it (though obviously he doesn’t like talking about it).
The second candidate is also a convicted child murder. He’s murdered 35 kids in his past. Again, this is a matter of record and isn’t disputed by anyone, including people in his own campaign.